STYLING & DIRECTION
• Wardrobe styling
• Shop window displays arrangement
• Development of promotional campaigns
MARKET RESEARCH
• Conduction of interviews and surveys
• Analysis of data and statistics
• Preparation of market reports
MANAGEMENT
• Management of freelance service providers
• Event planning
• Launch and management of business projects
CONSULTANCY
• Business management consulting with relation to strategy, marketing, production and retail matters of fashion-related goods
FASHION DESIGN
- Lead the production team (+5 people) of emerging designers to successfully produce apparel sample collections in a timely manner
- Achieved +75 garment fittings on clients in a high-end showroom and altered the merchandise accordingly
- Completed a three-year college diploma in fashion design
FASHION STYLING
- Pioneered the omnichannel customer experience project by orchestrating the visual merchandising across 13 branches, respecting the branding behind the private labels and ensuring a seamless blend of online and in-store aesthetics
- Directed teams of 15 stylists and dressers, orchestrating captivating presentations at notable runway shows, including esteemed events like Prague Fashion Week, ensuring models authentically represented brand identities
- Cultivated and maintained relationships with 45+ fashion brands, earning trust to portray their brand images effectively through fashion editorials and look books
MARKETING
- Conducted in-depth analysis on a sub-sector of a prominent Canadian creative industry, providing valuable insights to enhance support for the Canadian fashion sector and boost exports
- Completed an Honours Bachelor of Commerce (BAC+4) with a specialization in marketing
RETAIL
- Collaborated with a senior buyer to curate, negotiate and develop merchandise for highly profitable category, adhering to seasonal budgets, and achieving targeted margins and sell-through rates
- Achieved success by displaying creativity through my mannequin styling within department stores
- Collaborated with the team to strategically allocate inventory across stores, optimizing stock levels for maximum impact
- Worked as a consultant and played a key role in client engagements, specializing in customer-centric projects (e.g., customer offering, strategy, customer segmentation strategy, customer invoicing redesign, customer care management system strategy, etc.)
TECHNICAL SKILLS
- Learned how to build websites using WordPress.org and code in Python
- Became proficient with the Microsoft Office and Adobe Creative Suites
- Am skilled at using Asana, Centric Product Lifecycle Management, IBM SPSS, JDA, Magento, Mailchimp, Microsoft Teams, Shopify and WooCommerce
